Grožnjan

Why is Grožnjan increasingly popular among foreign real estate buyers?

In the green heart of northwestern Istria, overlooking the Mirna Valley and vineyards stretching to the horizon, lies picturesque Grožnjan. A small town that resembles a painter's canvas with every step.

This Istrian city of artists is not just a destination, but a way of life. And that's why it's becoming increasingly attractive to foreign property buyers looking for authenticity, peace and long-term value for their investment. And it's even growing!

Life with soul - a combination of art and silence

Grožnjan is everything that urban everyday life is not. There is no rush, no crowds, no noise. There is only the sound of footsteps on stone, the murmur of the wind, and music from street concerts. During the summer, the town transforms into a cultural center with art colonies and classical concerts to jazz and performance festivals. Painters, sculptors, musicians, dreamers, and “ordinary” people live and create here.

Limited real estate supply as an advantage

Grožnjan has only a few hundred inhabitants, and the old town is strictly protected, which means that the supply of real estate is extremely limited. This gives buyers security because they know that houses will not be overbuilt, and the character and appearance of the place will be preserved. If you find a stone house with a yard and a view in Grožnjan, know that you have a rarity.

Why are more and more people looking for real estate in Grožnjan?

As we said, Grožnjan is a unique place on an Istrian hill that attracts not only artists and culture lovers, but also those looking for a special property, one with a soul. The most sought-after are renovated stone houses that preserve the spirit of bygone times, but offer modern comfort. Then there are apartments within the picturesque historic center, plots of land with panoramic views of valleys and vineyards, as well as properties with potential for tourist rental. Each of them offers more than just square meters, because such properties offer an experience.

Kupnja srcem, ali i glavom - isplativost ulaganja u Grožnjan

Many buyers come to Grožnjan guided by emotions, but when deciding to buy, they often also take into account the profitability of the investment. Let's take the purchase of a renovated stone house as an example. The initial price can be around €250,000, and an additional investment in furnishing the space is another €30,000. If the property is rented at an average price of €150 per night and achieves a seasonal occupancy of 60 days, the annual income is around €9,000. Based on these figures, the gross return on investment (ROI) is approximately 3.21% per year.

Potential for more and how to increase ROI in Grožnjan?

Although this calculation is based on the base season, the actual return can be higher. Owners often extend the season by organizing cultural workshops, renting out the property for intimate weddings or smaller events, or combining tourism with personal use of the property.

In addition to income, the long-term growth in the value of the property itself should also be considered, because in Grožnjan, authenticity and rarity become more valuable with age.

So who buys in Grožnjan?

The most common buyers of real estate in Grožnjan are artists and creatives who find inspiration for their work there, couples from Slovenia, Austria, Germany and the Netherlands looking for an authentic second home, investors interested in developing boutique accommodation, and individuals who want a peaceful retreat away from the hustle and bustle of the city.

Interestingly, many buyers return. By first buying one property, and later buying an additional one for guests or rental.

Because Grožnjan is more than just an address, it is an experience.

If you are looking for a home or holiday home in a place with soul, and at the same time want a safe investment - Grožnjan is the right address. Here the days go by more slowly, and every corner hides a story. Ideal for those who want a life in balance with nature, culture and themselves.

See our entire offer and find the property for yourself.